Travel retail enters digital age
This whitepaper gives our view on travel retail and its future as it is entering the digital age. Should travel retail embrace the digital revolution as much as high street does? Does digital even works within travel retail? Or do airport retailers just don’t know how to apply digital yet?
Passenger numbers have been and keep increasing, while the average revenue per passenger is decreasing. Now that passengers can compare products online, the idea that duty-free products are cheaper is long gone. Still, we don’t see an urge to digitally innovate within travel retail. Do airport retailers have a long way to go to catch up with high street?
Curious about how to integrate physical and digital shopping? Download the whitepaper.