Word jij onze nieuwe Marketing Lead?
Are you our new Marketing Lead?
With a team of 50 specialists, we design and develop the best-in-class full-stack mobile-first solutions for the most ambitious and (un)known customers in the world. Our mobile apps for Heineken, Hong Kong Airport, Quintet Private Bank and Albert Heijn are used and appreciated by millions of people.
What are you going to do?
As a Marketing Lead you make an important contribution to the further growth of M2mobi. By using different channels, you increase our brand awareness among both new customers and potential new employees.
This is a hands-on role where you lead and manage sprints, prioritize and challenge team members and partners on deliverables and execution. By deploying the right content, our position is strengthened as the trusted partner for the best full-stack mobile first solutions. You ensure that M2mobi becomes more known as an employer when recruiting new employees.
As a Marketing Lead at M2mobi you are involved in:
Global Marketing Strategy & GTM
Together with our commercial team you will make a strategic plan for new markets and new regions. In addition, you will deepen our digital footprint in existing segments with new use cases/verticals.
You translate the commercial strategy into a monthly content calendar and you manage the (external) content team to create inspiring and unique content that stimulates lead generation.
You will set up lead generation channels to generate a consistent influx of leads for our growing commercial team. We are currently using the 'regular' digital channels, but we also see a lot of potential in personal contact by organizing industry-specific customer events.
Building and executing a long-term strategy to manage our SEM, Display, Social, Retargeting programs and audiences.
What kind of colleague are you?
Affinity with the digital and tech world (digital, technology or SaaS) is important to be successful in your role. You are a motivated B2B marketing candidate who feels at home in a fast-growing environment, who is curious and eager to learn and who likes to take initiative. Deadlines don't scare you.
You are a strategic thinker, able to develop a medium-term vision through practical steps, tactics and objectives.
A nice job with a lot of room to develop yourself as a Marketing Lead at M2mobi.