Fit For Free app. Your new personal fitness habit | M2mobi
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Your new personal fitness habit

Fit For Free
Design, Development
iOS, Android

With nearly a hundred fitness clubs throughout the Netherlands and some 350,000 members, Fit For Free is already one of the most popular gyms, but the ambitions go much further. Unleashing a true online fitness revolution, that’s what Fit For Free has in mind. The highest goal of the fitness chain is to help their members create deep-rooted training habits and get a healthy lifestyle. The question is: how?

Fit For Free asked M2mobi to develop a mobile solution that actively motivates members to get fit and healthy. An exciting challenge, especially since the stakes were high and deadlines were tight. After all, the new year and people’s healthy resolutions, were just around the corner.

"Our main goal is to become the number one health app. We are focusing on exercise and beyond. Think of it as a kind of life coach. This app is in line with our mission of ageing in happy & healthy fashion.” – Tim de Jardine, Chief Product Officer

Hyper-personalized routines

The fitness app market space is a 'red sea' of similar apps, which often offer exchangeable and non-personalized exercises. How do we distinguish ourselves and really add value for users? How do we ensure that they do not drop out prematurely, but actually make a long-term routine of their fitness activities and their visits to Fit For Free?

The answer: a hyper-personalized approach. A digital personal coach that actively motivates users to achieve their goals and supports them in setting new goals, fully tailored to personal development, preferences and feedback.

Step by step towards a personal transformation

During the onboarding, users specify their initial preferences. Do they want to build up strength? Get fit? Or just empty their heads? The app takes into account the current fitness level, body weight, the number of days and the specific moments at which users want to exercise, but also desired participation in group lessons.

The app asks for feedback after each training. Were the exercises too difficult or easy? Too light or too intensive? And how comfortable did the user feel during the exercises? The more you use this app, the more personalised it will get!

Features that make the difference

We developed the app as 'Minimum Lovable Product'. In short: with a minimum number of features that add maximum value to the user experience.

An essential part of the personal training programs are short instructional videos, which give users the confidence that they can perform the exercises correctly.

In addition, much attention has been paid to visualizing the training progress of the users, who are thus extra motivated to set and achieve new goals. In addition to the personal programs, the app also contains 1 commonly used killer feature: the ability to book group lessons. In demand, much used and much appreciated.


Lean startup methodology: learn, build, measure, repeat

Of course, it’s impossible to develop the ultimate fitness app from behind a desk in an office building. So the entire project team immersed itself in the world of Fit For Free. We delved into every detail of the industry, the trainers, the apps. But above all: the users.

Thanks to the time and energy that we put into user and usability testing in the Fit For Free fitness centers and the short design and development cycles that followed, we quickly iterated towards a Minimum Lovable Product that seamlessly meets the wishes of users and adds value to the business.

Now the next challenge awaits: adding more and more advanced and attractive features, while also rolling out the app to Fit For Free’s premium sister company SportCity.

Have you become enthusiastic? Download the app for iOS and Android, register quickly with your nearest Fit For Free and crush your personal fitness goals.

Check it here

More information?

Michiel Munneke
Michiel Munneke


Senior Accountmanager