M2mobi - There's no such thing as a free lunch
All projects

There's no such thing as a free lunch

Client
KRO
Discipline
Design, Development
Platform
iPhone, Android

The main reason for Dutch KRO television show ‘De Rekenkamer’ to develop a Free app, was not to solve a problem, or improve a process, but to inform people, The show casts a critical eye over what we pay for things and why.

M2mobi was asked to participate in a show that was to provide a better understanding about why apps can be free. In addition to the side effect of being on national TV, it also provided us with an opportunity to design a fun app – or rather, a fun FREE app. That we share our love for “free” with the rest of the Netherlands became apparent in the number of downloads; the Free App reached the top 10 in both iPhone and Android app stores.

The show was broadcast on 29th of August 2013.

More information?

Stefan Smit
Stefan Smit