Signage Translation
- Client
- Schiphol Amsterdam Airport
- Discipline
- Concept, Design, Development
- Platform
- iOS & Android
In addition to the general Schiphol app, the collaboration with Aéroports de France and M2mobi resulted in the development of an app especially aimed at Chinese passengers. Many of them do not speak English, making it hard for them to understand the boards. The app for Chinese passengers has a built-in function for translating boards in Mandarin by means of OCR (Optical Character Recognition). The app also includes product offers, flight information, public transport options, baggage information and medical services. This is Schiphol’s way of a heartfelt welcome to Chinese passengers!
Chinese Schiphol app geïntroduceerd - YouTube
After the release of the new Schiphol app in 2016, Schiphol decided to not support the Schiphol Chinenese app anymore and to remove it from the store.
